⦁ Engage better with Customers – Salesforce’s Omni-Channel functionality to engage with customers through the channels of their choice
⦁ Deliver Better customer experience with personalisation – Rich user interface and extremely user-friendly experience using Lightning Components
⦁ Enable better decision making – Graphical Dashboards and drill-down reports
capability enabling insights-driven decision making
⦁ Bring Efficiencies in doing business – Automate business processes using system-driven flows and user guidance at every step using workflows and Process Builder
⦁ Enable higher user adoption by providing rich functionality and optimize screen navigation by reducing navigation and clicks – using Lightning Experience